KEY BUSINESS AREAS
Corporate Communications
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Strategic Communications
As one of Queensland's longest established Public Relations firms, McCalls' has a history of knowledge and experience that means that it is uniquely qualified to conduct public relations campaigns for a wide range of customers.
Planning programs have included:
Peter McCall was appointed to the Community Futures Taskforce, headed by former State Governor Major General Peter Arnison, to work with the communities of the Mary River Valley and the Boonah and Beaudesert regions to provide services directly to these communities following the decision to build dams in the area.
Peter McCall was invited to the Taskforce team to develop the communications plan and to undertake its implementation including;
| Stage 1 - | Crisis management, media and community group engagement plan through visitation and media availability. |
| Stage 2 - | Follow-up in-field consultation activities, as required. |
| Stage 3 - | Regular update newsletters, Fact Sheets and Hotline services. |
| Stage 4 - | Communications Plan developed to roll out the certainty criteria prior to the commencement of the EIS process. |
Electoral Commission of Queensland
McCalls' has been providing strategic communication advice to the Electoral Commission of Queensland for some years.
Recently, the McCalls' team provided issues management, media support and Tally Room coordination for the 2008 Brisbane City Council and Local Government Elections.
The Local Government elections were a communications and media challenge due to the Government's decision to introduce legislation which resulted in the reduction of the State's local authorities from 156 to 72 and to have the ECQ conduct all the elections, a first time event.
McCalls' continues to provide the ECQ with a Queensland-wide issues management andmedia monitoring service and provides ongoing services relating to the preparation and implementation of media strategies
Other projects have included:
- Comalco Alumina Refinery - external relations strategy and community consultation
CAR 1 ($1.5b) and CAR 2 - Australia Meat Holdings Expansion-Dinmore ($105m)
- East Point Mackay ($250m) integrated tourist resort
- Doolandella Estate ( Forest Lake )
- Twin Waters, Mooloolaba
- Ipswich Riverlink
- PNG Gas Pipeline.
Issues Management
Issues management is a hallmark of McCalls'. Our strategic team has successfully implemented many corporate and government communication campaigns in response to emerging and critical issues.
McCalls' issues management style is proactive. Our systematic approach ensures key issues are identified and dealt with before they develop into serious public relations problems for our clients.
Our issues monitoring system scans and analyses print and electronic media to give clients a current picture of emerging issues and advice about potential business impact.
McCalls' has a sophisticated understanding of the various publics and pressures that affect our clients. We provide strategic advice, planning and action to assist the client in responding to these important issues.
Government Communications
The McCalls' team has a great deal of experience in working with government departments and understands the necessary protocols and processes.
McCalls' is a unique consultancy, in that it has a number of consultants, including its principals and senior management, who have worked in and for governments. All have built networks within the communication areas of various levels of government, at both the Ministerial level and senior areas of government administration. With this practical experience, the consultancy provides a seamless relationship for clients.
Whether it is the management and implementation of government lobbying campaigns or assisting with tendering procedures, McCalls' can make a difference.
McCalls' also provide regular assessments of Queensland's political, development and investment climates.
Writing Tasks
McCalls' offers extensive writing skills and is experienced in developing a range of writing tasks from major submissions and annual reports, to publications such as brochures, flyers, advertisements, newsletters and staff bulletins.
The consultancy undertakes, in consultation with the client, all aspects of the publication production task including:
- Research
- Writing
- Editing
- Coordinating design quotes and production
- Prospectus and IPO documents
- Business and strategic plans.
Media Relations
Keeping clients out of the media spotlight can be just as important as maintaining a high media profile. McCalls’ offers specific media campaigns to meet individual objectives and also provides media advice and training.
McCalls' has managed successful media relations programs catering to the requirements of the client, the project and the media.
Particular activities within the scope of the media relations strategy can include:
- Media releases and fact sheets
- Backgrounders and company profiles
- Issues briefings and media kits
- Journalist briefings
- Catalogue of story angles for different media and mediums
- Speech notes
- Dissemination of materials
- Media monitoring.
Media Training
Media training covers the timely identification of news and promotional opportunities, including how to best manage the media in a range of circumstances.
McCalls' facilitation team provides a range of media training services, including:
- One-on-one liaison
- Special group meetings
- Key stakeholders presentations
- Crisis/issues management media skills.