KEY BUSINESS AREAS

McCalls' is a partner in the Eastern Pipeline Alliance, one of five alliances involved in the $2.5 billion Western Corridor Recycled Water Project. The McCalls' community relations team which is now Community Comms Australia (CCA) is committed to ensuring all stakeholder interests are given every reasonable opportunity to be informed about and participate in what is considered one of most Australia's most iconic construction projects.

The Eastern Pipeline Alliance is responsible for the construction of several recycled water pipelines and other infrastructure such as pump stations in Brisbane and Ipswich. The pipeline is being constructed over a 120km distance in mainly urban areas through Brisbane's eastern and southern suburbs, requiring a dedicated team to respond to community issues related to construction. McCalls' has a community consultation team of five working in-house with the Project team at Rocklea.

CCA's community relations team successfully responds to a range of community related issues on daily basis, including public safety, noise, dust, property access, community facility impacts, road works, traffic and requests for general construction information. The team is also responsible for all internal and external alliance communications, client relations and corporate communications support, issues management, media relations and a range of other tasks.

Our team has also provided services for the following projects:

In 2002, McCalls' received a Public Relations Institute of Queensland Award for its community communication strategy for the Comalco Alumina Refinery (CAR). Comalco now trades as Rio Tinto Aluminum. McCalls developed a community consultation strategy and program for Comalco as part of the company's $1.4 billion alumina refinery development in Gladstone. The aim of the program was to proactively provide information to, and raise awareness within, a passionate community to ensure the reputation of CAR, from construction to future operations, was measurably enhanced.

The first phase of the communications strategy has proved highly successful, delivering a strong initial community program and establishing the footing for the community engagement policy for construction and future operations.

McCalls' delivered a comprehensive information program to the Mackay community in two stages for the Eastpoint project. The program set out to inform and provide a range of engagement opportunities to ensure that the people of Mackay understood dully the extent of the project that was planned for the former Harbour land at the mouth of the Pioneer River.

The program involved the development of broad community information campaign which included the development of a comprehensive newsletter circulated to every Mackay Household and follow-up information programs.

To further involve the community a comprehensive model of the project was developed. This information program involved manned public displays and public consultation at Mackay's two largest shopping centres, the Mackay Surf Lifesaving Club, and the two Council libraries.

The community engagement program won a PRIA Industry Award.